Services
Visual Design / Web Design / Development / Print
The Client

Barrachina is a small company helping their clients in the documentation and handling of administrative, tax-related and legal paperwork. With a recent major change in the management of the company, Barrachina wants to refresh their values and identity after fifteen years of activity.

The Challenge

interludio helped Barrachina to look deep into who they were and find out what goals did they have as a company. This led us to a thorough work of redefining a fifteen-years-old company. Once the new Barrachina was defined, we were able to create a visual identity and a website that reflected the new values.

Process
Translating Barrachina's core values into a visual identity.
We worked closely with Barrachina to understand & define their core values.
Sketching ideas during the ideation process.
Sketching ideas during the ideation process.
Simplicity

Shapes that are easy to recognize and understand.

Trust

Letters are well-known symbols that have a deep engagement with our visual memory.

Closeness

Use of color to give the feeling of warmth.

Welcoming

An open door is always an invitation.

Forward-looking

Never stop learning to give a better service to their clients every day.

Translating Barrachina's core values into a visual identity.
Simplicity

Shapes that are easy to recognize and understand.

Trust

Letters are well-known symbols that have a deep engagement with our visual memory.

CLOSENESS

Use of color to give the feeling of warmth.

WELCOMING

An open door is always an invitation.

Forward-looking

Never stop learning to give a better service to their clients every day.

Enhanced visual identity: a set of icons and illustrations that resonates with Barrachina’s core values.
During the process, some ideas were left along the way.
Bringing clarity and freshness to a static and change-resistance industry.
Expanding Barrachina’s visual identity outside of the screen.
Barrachina's director

Pilar Domínguez Torres

interludio helped us to clearly understand ourselves and what we need to do to achieve our goals. Working collaboratively we created a whole new set of tools to communicate with our audience.

Case study

Jabil Circuit